Leading the Way in Sustainable Plant-Based Beverages
By Camilla Behr, Marketing Manager and Co-Founder of Dryk
Our Path to Sustainability
At Dryk, we're driven by more than just creating exceptional plant-based drinks; our mission is to pave the way for a sustainable future in the beverage industry. With a global footprint extending to over 18 countries, our commitment to sustainability is woven into every aspect of our business. Recognizing the need to substantiate our environmental claims, we found a like-minded partner in Nature Preserve, who became instrumental in our pursuit of transparency and sustainability.
​
This collaboration with Nature Preserve has been a game-changer for us in three significant ways:
01
Achieving Transparency in Environmental Impact
The complex challenge of calculating and communicating the environmental impact of our products across a global supply chain was a significant hurdle. Through our partnership with Nature Preserve, we embarked on a journey of discovery, employing the Environmental Footprint (EF) methodology to conduct comprehensive Life Cycle Assessments (LCAs). This process not only allowed us to transparently showcase our products' journey from farm to retail but also solidified our reputation for environmental responsibility among our B2B clients worldwide. The ability to share detailed impact data has been transformative, enhancing our relationships and reinforcing our commitment to the planet.
02
Empowering Our Clients with Climate Knowledge
Beyond our own sustainability practices, we aimed to empower our clients with the knowledge to tackle their Scope 3 emissions. Nature Preserve developed tailored solutions, including B2B certificates and an innovative online communication tool, enabling our clients to easily access and understand the carbon footprint of their purchases. This initiative has been a catalyst for change, strengthening our client relationships and establishing Dryk as a leader in sustainability within the plant-based drink industry. It's a testament to our belief that informed clients are empowered partners in our shared sustainability journey.
03
Sustaining Growth Through Market Differentiation
In a competitive market, distinguishing ourselves through our commitment to sustainability was paramount. Integrating carbon footprint results into our marketing and product packaging, with insights from Nature Preserve, has allowed us to use our environmental commitment as a key differentiator. This strategic decision has not only enhanced our market presence but has also laid the groundwork for future expansion, with sustainability as a central theme. Our approach demonstrates that environmental stewardship and business success are not mutually exclusive but are, in fact, complementary.
A Partnership Defined by Shared Values and Vision
Our collaboration with Nature Preserve transcended the typical client-service provider dynamic, evolving into a partnership driven by shared values of innovation, trust, and a deep commitment to sustainability. Their holistic approach to tackling our sustainability challenges has not only met but exceeded our objectives, setting new industry standards for transparency and environmental responsibility.