Leveraging QR Codes for Sustainable Food Choices: Insights and Impact
Decoding Environmental Impact: A Study on Consumer Engagement with QR Code-Enabled Product Climate Transparency
The study collaborated with Eat Grim, a Danish company specializing in organic fruit and vegetable boxes, primarily composed of aesthetically discarded produce. A batch of 1591 juice bottles, each equipped with a QR code labeled "Scan for Impact," was distributed to Eat Grim's customer base. These codes, when scanned, provided comprehensive information on the product's environmental impact and included a survey to capture customer feedback. Out of the distributed bottles, feedback was successfully gathered from 160 customers, offering valuable insights into consumer perceptions and behaviors.